Cross-selling has become more important than ever as financial instability continues to rise across the United States, with medical debt reaching historic levels and placing increasing pressure on individuals and families. Offering multiple, complementary coverage options isn’t just a business opportunity—it’s a way to provide greater financial protection and peace of mind. By helping clients access the right mix of benefits, organizations can expand overall coverage, improve customer outcomes, and reduce gaps that lead to costly surprises. Additionally, cross-selling strengthens revenue growth, increases retention, and builds long-term loyalty by positioning the advisor or agency as a trusted, one-stop resource for comprehensive support.